It cost me more money in time spent developing, training and hoping for growth. But most doers never became more than a doer.
Codie Sanchez talks about the ideal CEO breakdown:
โ 60% Leading
โ 30% Teaching
โ 10% Doing
Sounds clean. But getting there? Messy.
When I launched Cryo Contouring Studios, I was the only doer. Every consult. Every client. Every fire. No time to teach because I was too busy doing.
So I hired doers. Problem solved, right? Wrong.
โ 0% Leading
โ 10% Teaching
โ 90% Doing
Now I had to teach them โ which meant I was still doing what they weren't AND teaching what they couldn't learn fast enough.
Here's where I got stuck:
โ Many great doers can't teach
โ Some just don't want to teach
โ Most teach the wrong things
โ And almost all are limited in the leverage they create
So I had to become a better leader โ to give space, inspire, and let my team grow, struggle, learn... or naturally step aside.
That's why 2025 was critical. And draining.
But here's what I know now:
๐ง๐ต๐ฒ ๐ด๐ผ๐ฎ๐น ๐ถ๐๐ป'๐ ๐๐ผ ๐ต๐ถ๐ฟ๐ฒ ๐ฑ๐ผ๐ฒ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฎ๐ฐ๐ต ๐๐ต๐ฒ๐บ. ๐๐'๐ ๐๐ผ ๐ต๐ถ๐ฟ๐ฒ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐ ๐๐ต๐ผ ๐น๐ผ๐๐ฒ ๐๐ผ ๐๐ฒ๐ฎ๐ฐ๐ต.
That's where the real leverage lives.
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๐ช๐ต๐ฎ๐ ๐ ๐๐๐ฒ๐ฑ ๐๐ผ ๐๐ต๐ถ๐ป๐ธ: Hire doers, then teach them myself
๐ช๐ต๐ฎ๐ ๐ ๐ธ๐ป๐ผ๐ ๐ป๐ผ๐: Hire leaders who already know how to teach
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If you're stuck doing AND teaching โ you're not scaling. You're just surviving with a bigger payroll.
๐ Where are you in the pie right now? Drop it below โ Doing, Teaching, or Leading?