🌅 Good Morning, Bakers · Crust & Crumb Academy

Henry Hunter

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1d (edited) • 💬 General Discussion

🌅 Good Morning, Bakers

I want to take a minute this morning to tell you something I’ve been sitting with.

Yesterday was incredible.

The bake at the end of the day.

The thread that ran 1,700 comments deep in 21 hours.

The way you all showed up for each other.

I sat back last night just reflecting on what this place actually is.

I spend time in other corners of Skool where community owners hang out. I listen to what they’re working on, the challenges they have, the strategies they use.

I’m usually the quietest one in the room.

I hear them talk about something called engagement mining.

They build artificial scenarios inside their groups to bait comments and likes, because that’s how you climb the rankings on this platform.

There are over 191,000 communities on Skool.

The ones in the top 10% typically have thousands of paying members, big advertising budgets, and full-time staff working to keep the numbers up.

I look at what we’re doing and I just feel grateful.

Because we’re a unicorn.

Most of the big communities on this platform are some version of:

“Join my group and I’ll show you how to make a million dollars by Thursday.”

We’re a collection of home bread bakers.

That’s it.

And here’s what that’s built:

📊 Skool tells community owners that 3% engagement is a healthy group.

Ours is running around 56%.

We don’t mine engagement.

We don’t run paid ads.

We don’t pay people to comment.

We don’t gamify the thread.

And you’re in the top 0.5% of every community on this platform.

🏆 #67 overall

🎯 #8 in Hobbies

🍞 #1 in sourdough and bread baking

⭐ #1 among ProveWorth 5-star certified communities on the entire platform

And we’re surrounded by groups with tens of thousands of members charging anywhere from $25 to $2,000 a month.

We’re free.

I don’t know how to say it any way other than thank you.

Thank you for showing up.

Thank you for sharing what you know.

Thank you for helping each other.

Thank you for helping me keep this place clean and productive.

When I spoke at Skool Magazine a month ago, I told them what I call the bathroom principle.

If you walk into a bathroom to wash your hands and you toss a paper towel toward the bin and miss, and the bathroom is spotless, you’re going to bend down and pick it up.

If the bathroom is already a mess, you’re going to leave it.

It’s easier to keep a community clean than it is to clean one up.

You do that.

Every single day.

Whether you realize it or not, you are the envy of this platform.

1,700 comments in 21 hours.

Organically.

Nobody does that.

So thank you.

From the bottom of it.

Perfection is not required. Progress is.

~ Henry ⭐🔥