What You Can Do to Increase Your Site's Traffic with AI

I’ve seen multiple articles and social media posts saying website owners can rely entirely on AI tools for content creation and optimization.

It’s not true! Don’t trust everyone and everything you see on the web.

There are many speculations around AI since this is a new topic. Therefore, I encourage you to think critically when someone gives you unsolicited advice.

Before publicly sharing my opinion on AI and its impact on SEO, I experimented with Bard and ChatGPT-generated articles on my website. I’ve also tracked AI content performance on my client’s website — a B2B agency.

In a nutshell, there are pros and cons of using AI for website growth. If used carefully, it can help you speed up your work. However, you should also be ready to face the consequences if you use it for rankings manipulation.

The following are my proven-to-work methods that will help you increase your site’s traffic with AI.👇

1️⃣ Content generation

Here is how I implement AI-generated content in every article on my website:

✔️ Write definitions.

✔️ Tool descriptions for product reviews. I write many creator tool reviews, where every article starts with an SEO question: “What is X tool?” Instead of looking for facts and writing descriptions myself, I use AI tools to do it.

✔️Pros and cons. If you need to write pros and cons but don’t have enough expertise to do it yourself, you can use AI for it. Based on my experience, the answers are accurate most of the time.

✔️Write FAQs. If you add a frequently asked section to the article (I highly recommend it), you can generate 150–300 words responses.

This is what I delegate to AI.

What’s left?

I add my expert opinion, quote reliable external sources, and share my expertise and case studies. This adds value to my content and makes it unique. Moreover, it helps align my content with Google’s E-E-A-T (expertise, experience, authority, trust) content quality rater guidelines.

👉 See attachment #1 to check my website's performance and how it changed after the recent Google algorithm updates.

2️⃣ Updating old content to boost rankings

Old content update is one of the most underrated SEO techniques.

I updated hundreds of articles on my website and clients’ websites, and it worked every time!

Users prefer up-to-date content. Therefore, Google rewards updated content with a boost in impressions and clicks.

This article has earned me $2,300+ and continues earning affiliate commissions monthly. Therefore, I regularly update this article to maintain the rankings using AI-content generators.

Depending on the keyword difficulty, it’s often enough to update 30–50% of the content to boost rankings.

3️⃣ Schema markup generation

Implementing schema.org markup can help your website pages stand out in organic search results and get a higher CTR (click-through rate).

If you run a website on WordPress, some plugins, like All-in-one SEO, can help you implement schema. However, there is a free way to do it by using ChatGPT and Bard.

I use a prompt to quickly generate schema markup for website pages.

👉 See attachment #2

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