I did Profit Architecture and successfully implemented High Ticket Hybrid for my USD 2,500 signature program about investing & pension planning.
Now I've just finalized a front funnel loosely modelled on Evergreen Engine to sell a digital-only smaller course specifically about Tax & Pension for USD 297.
That smaller course will be included in my USD 2,500 program as it lays the foundation for my signature program.
But now I'm wondering if if I should offer a discount for people who upgrade from the small course into the signature program... Any thoughts?
Initially, I wanted to offer them a USD 200 discount if they "upgraded" within 30 days of enrolling in the smaller course. But this makes my whole funnel ecosystem soooo complicated that I'm reluctant to do it.
But I'm afraid it will cause friction if people ask what is the difference btween the two programs, and that they already paid for the smaller one which is included in the signature one, and them asking if they can they get a discount, etc.
Any thoughts?