Tips for pre selling to a waitlist

I’m going to be relaunching my program using the HTH structure, but I want to presell to my current waitlist.

When pre-selling, would we still use an application process? I would imagine so, but if so— would we share incentives for enrolling early as a reason for them to APPLY or a reason to enroll after applying?

For more context:

Im going to put together a private podcast feed with a few trainings + replays of our most recent coaching calls as something that folks can get access to when they enroll early which will give them a great foundation to start with when the program is officially re-launched in October.

I’m going to share the updated curriculum via a Google doc and have the early enrollment incentive but confused about where the application process falls…

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