The Secret Sauce to Trust & Conversion? Your Thoughts on Reviews & Testimonials! 🗣️💬

Hey, I wanted to share something interesting with you.

Did you know that 95% of people say that reviews or testimonials influence purchasing decisions?

According to a Big Commerce report, 72% of consumers said that reviews and testimonials increase their trust in a company.

Additionally, every time a consumer interacts with a review, they generate 62% more revenue per site visitor, and consumers who interact with reviews are 58% more likely to convert and buy

WOW!

I like to reframe reviews and testimonials as shares because, today, most people have a social presence, making literally anyone an influencer.

We regularly look at the experiences shared by posters on places like Amazon, Yelp, YouTube, and the like to influence our purchasing decisions.

It has to do with a well-studied truth when it comes to behavioral psychology:

People are more likely to trust and follow the actions of others.

The opportunity for content and course creators?

As a content or course creator, incorporating shares (reviews and testimonials) into your audience reach strategy can significantly increase conversion rates by 30% - 67%.

Furthermore, websites using testimonials saw a 45% increase in traffic compared to those who didn't use them. These statistics demonstrate the substantial positive effect of testimonials and reviews on the conversion rate in marketing and sales.

If you want to make your audience reach strategy more engaging, sharing such as reviews and testimonials can be a great way to do it.

To make sure the testimonials are effective, it's important to prompt your customers with the right questions.

A good testimonial covers 3 main things, so be sure to prompt your customer with the following questions:

What were you struggling with before buying my product?
What is life like now after you bought my product?
How does that make you feel?

You could capture testimonials in text, but the most powerful way is in a video format. Many platforms are available today that make collecting video testimonials more straightforward for you and your customers.

If you're using a written testimonial, it's usually best to only use the most compelling "soundbites" (1-2 sentences) from the customer's testimonial.

Let's leverage shares (reviews and testimonials) as part of our core audience reach strategy to increase conversions.

Question:

Hey there! I'd love to know more about how you use testimonials and reviews. Do you already use them? If so, how? And what about the future? Any exciting plans to take advantage of them even more? Let's start a convo in the community!

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