1) Is there a training or discussion anywhere in here about how you use Skool? I understood from the Evergreen Everyday classroom funnel training that your Skool group is people who've paid for your LTOs and other products (aka, they're all paying customers) but I also believe I've seen you mention using Skool as a freebie in and of itself. Can you tell us more about your strategy here? I teach/coach FB/IG Ads and have no interest in trying to run/manage a "free group" as coaching gets technical FAST and that's what my paid group is all about.
2) Can you also comment on the coupon codes you show as "expiring" in your content? Like, use this coupon to get $150 off PA, but it will expire. How do you handle that, or are you sort of just keeping it open to expiring down the road if you choose to do flash sale, ending that code, updating the pricepoint, or similar? I'm curious how you are thinking about that.
Thanks SO much in advance!