LTO Funnel (First 1K Launch)

Hey guys, we're in the process of launching our tripwire for August 21!! Super excited. We just watched the module on the minimum viable LTO sales funnel. Currently we only have 1:1 coaching as our main offer using the "free discovery call" technique and no digital courses or other digital products yet.

In terms of the LTO funnel, I am wondering what would be recommended if we do not have a digital course.

Our current simple funnel is:

Lead Magnet -> Book Free Discovery Call for 1:1 Coaching

It sounds like we have some options once we implement the Tripwire:

1) Lead Magnet -> Tripwire on LTO

Then drive traffic separately to 1:1 coaching sales page

2) Lead Magnet -> Tripwire LTO -> Book Free Discovery Call for 1:1 Coaching

3) Lead Magnet -> 1:1 Coaching On LTO (Buy Now Button)

Not sure whether a LTO offer would work for 1:1 coaching. However it is still a fairly low ticket offer anyway ($699 for 6 weeks).

4) Lead Magnet -> Tripwire LTO page, but keep a free discovery call button inside the PDF of the lead magnet.

5) Keep the funnel as is and just drive traffic to the tripwire directly with no limited time offer.

We will be implementing HTH as soon as this 1K launch is over so this is just temporary... 1:1 coaching is still our main source of revenue right now. We do have an evergreen webinar for the 1:1 coaching but it's converting poorly anyway.

Thanks all!

Alice

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