Hey guys, today i'm sharing something that probably you guys already seen it before, or even used it in your brand.
Its kinda counterintuitive to throw traffic to a page before you product page.
- The user will have more barriers till the checkout
- More clicks before buying
- Raised the chance to them bouncing out
But, we ran multiple tests at Shine and Javy and realized that using pre-sells is a money making machine and can 2,3,4x your CR% and cut you CAC by more than a HALF!
In the book: Breakthrough Advertising, written by the GOD of copywriting, Eugene Schwartz, he said:
"Don't sell anything until the person its already sold"
And thats why pre-sells are essentials while running Direct Traffic.
These the best performing pre-sells we used last year. Use it to get inspiration and adapt to your own brand