TikTok content is curated based on what viewers find entertaining, it MUST capture their attention and build trust.
- The attention comes from the quality of TikTok content. Is it entertaining, humorous, does it have an element of storytelling?
- The trust is a result of who's making the content. When a viewer sees a video from a creator they can relate to or from an expert, they're more likely to take the information to heart.
These two key pillars are the backbone of the CC strategy.
TikTok have shared a report, with THEIR trend predictions for 2023. Sneak a peak to become an expert TikToker in 2023.
Comment below if you want access to the full report.