so currently i’ve been doing follow ups with a potential client and she have an email list though she don’t have a free newsletter, I plan on offering her a free welcome email and explain to her how it’s gonna be beneficial to have a free newsletter to build trust with future clients(Again, as much as possible i’ll try not to sound salesy), Right now im watching her content and try to pick up the words she usually use before writing the email i’ll offer her since brand voice is important
However is there any other way to offer free value for potential clients instead of writing emails ? Cause it takes effort to write emails for me personally