How this SIMPLE adjustment can make you learn copy 2x faster

Hey guys,

For this tip to work, you must first complete the lessons in the classroom section. Learn about the Translation Process, then come back to this post.

Otherwise, you risk not even knowing what to look for. Okay?

Now we can begin speeding up your copywriting learning process.

Maybe you already do this, but I was surprised by how much time I lost by not making this quick adjustment.

Here’s what I mean:

As fiction writers, we’re taught to read a lot of books. Read and write, read and write. That’s how you get better.

In copy, it’s the same thing. You read and you write.

However, in fiction, we have to actively go after new books to read. It’s an active process.

Not in copywriting.

Ads come to you. They’re trying to sell you something every minute.

That is, unless you’re like me and use an AD BLOCKER.

And that was my mistake.

If you want to write ads, you’ll have to read a lot of ads.

So why use an ad blocker if it means you’ll see fewer ads?

For example, I spent a whole year wondering why people didn’t use advertorials anymore.

The thing is, people still use them. A LOT.

I just wasn’t seeing them. 😅

When I turned my ad blocker off, I started getting lots of ads, and that gave me tons of opportunities to practice.

You’ll be surprised by how many bad ads are out there, just waiting for you to read and improve.

“But Hugo, I don’t want to see a bunch of ads!”

That’s fair.

You can use a separate browser for 1 hour a day and just let all the ads hit you.

That’s free practice. You won’t need to dig through sites for classic sales letters from 50 years ago or anything like that.

You’ll get ads and campaigns that are selling RIGHT NOW.

Most of them will be trash?

Sure.

But that’s where you come in.

And hey, maybe you’ll see an ad for a product you like, make it better, and use it to land a job at that same company.

Now it’s your turn.

Give that Brave Browser of yours some rest and go read some ads. ✍️

– Hugo

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