Any tips on how to approach my IG personal Brand? 🤔

Mau Antonio

Apr '25 (edited) • 💬 Discussion

Hey guys,

I’ve been trying to build a solid personal brand and improve my ig profile,

I'm not trying to become a content creator or grow a personal brand long-term,

I just want a profile that is good enough to help me land copywriting clients.

But I don’t know how to approach it,

I’m stuck in 2 aspects.

1. Should I focus on my work and knowledge building, or have a more casual approach, focusing more on myself?

I’ve found a lot of contradicting advice on this.

Most creators in the copy sphere, like Tyson 4D, talk about a casual approach, showing more of their “lifestyle” and wins, rather than copy stuff.

On the other hand, personal branding and IG growth experts suggest the opposite: focusing on valuable content that educates followers, rather than making it about myself, similar to Alicia Ig.

2. How specific should my niche be?

I know about sales funnels, email automations, various forms of copy, and general marketing.

But for the purpose of my page (getting clients)

I don’t know if it might be a better idea to just focus on a copy,

Or, even be more specific, with something like a copy for email marketing.

I enjoy creating content on various topics and am open to expanding my services beyond just copywriting, like offering email campaign management.

My question is: Should I focus on one specific service, like crafting high-converting email copy, or offer more services, like full email campaign management?

What’s more effective for attracting clients, specialization or a broader skillset?

Not just for my content, but also to know how to offer my services in my outreach.

Any tips or suggestions help a ton.

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