5d • 🏆 Wins
What 2025 taught me about building solo
I wanted to share something that's been on my mind as we wrap up this year.
After about two decades working in software and leading teams, 2025 became the year I wrote the least amount of code in my career.
It's also the year I shipped the most.
Hundreds of thousands of lines across seven different projects. Not because I suddenly got faster. But because I finally understood something I'd been missing.
The shift
For years, I treated AI tools the way most of us do. Open a chat. Ask a question. Copy the answer. Repeat.
It helped, but it didn't change anything fundamental. I was still the bottleneck. Still context-switching between writing, marketing, support, analytics. Still dropping balls.
Then I started thinking differently.
What if instead of asking AI for help, I gave AI actual responsibilities?
Not just "write me an email" but "you handle email sequences for this product."
Not just "give me ideas" but "you monitor what people are saying and flag what matters."
What I learned
The real unlock isn't a single powerful AI. It's a team of specialized agents, each with a clear job.
One handles content. One handles social. One handles customer questions. One tracks metrics. And so on.
They're not perfect. They need guidance. I review everything before it goes out.
But the mental load is completely different now.
I'm not doing seven jobs badly. I'm doing one job well: making decisions and setting direction.
The agents handle the execution. They learn. They improve. The team keeps growing.
Why I'm sharing this
Not because I have it figured out. I definitely don't.
But because I spent years thinking "I just need to work harder" or "I just need better systems" when the real answer was simpler:
Stop trying to do everything yourself.
Build a team. Even if that team is made of AI.
The visual I attached shows the before and after. It's how I'm thinking about 2026.
Curious if anyone else is experimenting with this approach. Would love to hear what's working for you.
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What 2025 taught me about building solo
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