This Is Chesspage1 (0k-200k subs)

Recently someone from another skool community brought up a point about how "Trend jacking can work in your favor or at your disadvantages I think it's also depending which niche you're trend jacking." This is super true! Trend jacking is a double edged blade, and relying on it could shove you under a reputation YOU don't want, make you seem like a copy, or even worse.

BUT here is an example of someone who HAS used it correctly. https://www.youtube.com/@chesspage1real/videos

During the rise of self improvement, and Twitch's growing of the chess genre, there were the rise of many chess influencers. Chess dude (I can't say his real name so we'll call him chess dude) was able to hop on this trend, and blow his account up within the first video, but of course NOT WITHOUT FUNDAMENTALS

A hooking title, a good thumbnail, and a good goddam video WAS the reason why he was able to pick up 500k views (well now 1.6m) on his first video. NOTICE THAT THE RETENTION GRAPHS BELOW ON HIS VIDEOS ARE ABSOLUTE BANGERRRS (+70% retention rate for a video usually means people really fking like it, or uhm ur homies are jst leaving it on play)

The trends just gave him the OPPROTUNITY to be seen, and that's just ONE trend strategy

but KEEP IN MIND, he USED the trend, and didn't RELY ON IT. His success was a combination of MANY things

Filling in a market that didn't exist in the chess community (teaching chess in a non-influencer teacher way)
Adding his OWN personable humor to his work
AND USING (I will EMPHASIZE on USING until u understand) Trends, not RELYING on them

0 comments