The Future Of Content Distribution, Organization and Automation

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If you’re over the hump of starting to create content—you might quickly find yourself making too much. And not reusing what you’ve already done by repurposing it effectively.

You’ll find yourself burning out and on that content hamster wheel.

One challenge of repurposing content is simply making it accessible and easy to find.

We often bury a lot of the work we do in places we just don’t even think to reuse it.

Like when you create a YouTube video and its thumbnail—how often do we reuse the thumbnail?

How often do you repurpose that YouTube video into a square video for LinkedIn?

Or when you write copy for a video you post on LinkedIn—how often do you reuse the copy as a text post later?

Or on Twitter as a thread?

Or have ChatGPT turn that content into a series of Tweets?

I’m not saying we NEVER do this—I’m just saying we don’t set ourselves up to make it so easy we ALWAYS do it.

We just tend to think of copy for a video, or an image for a video and second-class content that only supports the primary piece.

When I set up all my automated systems I did it in a similar way.

When you store the video, image, copy, and title in one logical container it simply makes it hard to reuse (from a technical computer science point of view).

So I’ve been rethinking all that in a newer version of all my automated systems. Where each piece of content is considered a primary piece of content.

And instead, you create various bundles as needed from automated workflows that can then distribute those bundles. And you can mix and match, and use ChatGPT to reformat and renew it.

You can check out how I’m thinking about it in a new video.

Check it out here: https://youtu.be/yaL4UNDRyWI

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