Send Every Customer A Birthday Greeting

𝗦𝗲𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮 𝗯𝗶𝗿𝘁𝗵𝗱𝗮𝘆 𝗴𝗿𝗲𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗵𝗲𝘆 𝘄𝗶𝗹𝗹 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗿𝗲

When you use automation say for example with a landing page to obtain the initial personal information from your customers you can easily customize messages and contact them for specific reasons without having to always pitch them.

In general, you should only ever pitch a customer every six to ten messages.

This doesn't mean you can't send a sequence of sales messages but just remember to deliver more value before you start trying to sell.

If you have just managed to collect your customer's email or mobile phone number all you need to do is send a message or email out to them sometime shortly after making the initial sale.

Ask them for their birthday and possibly any other important dates such as an important anniversary for example if appropriate.

If suggest you should use a carefully worded email or text message saying something like " Can we get your birthday for our records because we'd like to celebrate with you on the day?" that way you can easily obtain this information (it might be nice to send then a simple acknowledgment and a gift or coupon of some sort.

You can then either take them to a web form or they could just type in their birthday in reply to a text message you send them.

Once you have their birthday in your follow-up system (CRM) you can follow up with them at the time of their birthday.

You might like to also create an automated follow-up email sequence that starts a few days before their birthday.

But remember, don't make the messages you send out feel too much like just an excuse to just sell, sell, sell.

Be genuine and your customer will be so pleased you remembered their special day and may even contact you and buy from you.

You could if you wanted send them a special birthday offer which is a limited one-time offer available during the week or month of their birthday only.

It might be in the form of a dissolvable digital coupon or could be a web page with a built-in timer that expires on a specific date.

By making the offer exclusive and limited your customer will again feel special and appreciated and is far more likely to take action.

If you don't want to make a great offer but would still like to mark the birthday occasion you could send a series of low/no cost gifts if these are digital they can have a high perceived value but a very low fulfillment cost.

Whatever type of business you run you can never go wrong by wishing your client a happy birthday and the more opportunities you take to stand out from your competitors the more customers will stay with you.

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