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Aug '23 • 💬 Discussion
Positioning: How To Stand Out From 100% Of The Competition
We're all looking for ways to stand out from the competition.
Andrew Kirby (a big YouTuber) posted this in his community and it was an easy framework to digest and use to position yourself in your story and marketing.
I've seen similar concepts, but this one was super easy to understand.
Just answer these questions and weave the story into your marketing.
- Almost everyone trying to achieve results is doing this... (the problem)
- The problem with that is...(reason why that problem is a problem)
- Which ultimately means... (ultimate consequence)
- So instead, we do... (your specific methodology)
- Which allows us to... (get benefit)
- Which ultimately means (benefit of that benefit)
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Positioning: How To Stand Out From 100% Of The Competition
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