Fellow content creators,
What is my exact purpose in life?
This question haunted me for years.
I was always very ambitious.
All I wanted was to live a life of total freedom with a business that I love.
Deep inside, I always knew that I could pull that off even when my reality suggested otherwise.
Call it overconfidence or being delusional.
I always thought: “Once I know my exact purpose, I could unleash my full potential and live my dream soon.”
But the strange thing was that I never seriously tried to find my purpose.
I thought I was doing the right things by reading books like The Alchemist, The 7 Habits of Highly Effective People, and Think & Grow Rich.
But I was still stuck in finding my purpose.
Then 4 years ago, I found the Japanese concept of IKIGAI.
From then on my life changed.
I went from being lost and making zero sales in 2020 to selling over $2,300,000 worth of deals in my sales career.
And I attribute a lot of my transformation to finding my exact purpose in life and business.
There are 4 steps to your purpose.
If you ignore one step, you won’t find your exact purpose.
Trust me, I tried skipping steps and it is not worth it.
# STEP 1 - WHAT YOU LOVE (PASSION)
List out all the things you love.
No matter how trivial it seems.
Think about your hobbies, interests, and obsessions.
A good way to do this is to ask yourself: “What are the things I can’t stop talking about?”
For me it is personal development, business, philosophy, psychology, and history.
Look at your YouTube history – what content are you consuming most?
There are patterns that give you a lot of clues about what you truly like doing.
# STEP 2 - WHAT YOU'RE GOOD AT (SKILLS)
List out all things you think you’re good or passionate about learning.
Ask 5 people who know you well about what you’re good at.
You will be surprised by what they will say about you.
This is crucial because how you see yourself is often different from how other people see you.
Ten eyes see more than two.
For example, I’m good at persuading, motivating, changing people's perspectives, and thinking strategically.
If you don’t know what you’re good at – think about what skills you are passionate about learning.
Examples: content creation, copywriting, sales, public speaking, and coaching.
You can learn most high-income skills through 20 hours of focused practice.
20 hours of deliberate effort will put you into the top 5% category of that skill.
That’s how I learned the skill of content creation.
I posted over 1,000 pieces of content on social media in 10 months.
# STEP 3 - WHAT YOU CAN BE PAID FOR (CAREER)
List out all the things you think you could be paid for.
Use your creativity and don’t limit your opportunities.
In 2020, I thought no one would pay for “personal development” advice.
Until I saw people making over 8 figures selling “hypnosis” and stuff like that.
If you are still stuck on what you can be paid for, list down the skills you’ve acquired at your job or business.
Even if you are not passionate about them – they are paying your bills.
For example, I spent almost 10 years in sales and have learned different skills at my jobs.
Skills like influencing buying decisions, talking to people, and making offers.
Think creatively, and you’ll come up with a lot of skills/services you could potentially get paid for.
You will be surprised how you can combine your skills for your purpose later.
# STEP 4 - WHAT THE WORLD NEEDS (MISSION)
List out all the things you think the world needs.
Doesn’t matter if you think it is just your opinion or irrelevant to your current situation.
If you have strong opinions of how things should be – good!
That’s how the most successful companies and movements got started in the world.
They had a strong position – often a deep frustration with something very important to them.
For me, I think the world needs better education, I believe people need to have the tools to live a fulfilled life and I think people need to have the tools to master themselves.
I have a lot more things I think the world needs, but for now I focus on these.
What do you think the world needs?
If you’re stuck at figuring out what the world needs, do more research in Google.
I’m sure you’ll find problems you are interested in solving.
Your purpose needs to connect to some sort of mission in order to be truly fulfilling.
Making 6 figures, traveling the world and living in a penthouse is not enough to be fulfilled long-term.
Trust me, there are a lot of millionaires who feel empty after reaching “success”.
# STEP 5 - PASSION + SKILLS + CAREER + MISSION = YOUR PURPOSE
Your purpose sits at the intersection of your passion, your skills, your career and the mission you care about.
It must be something you love, something you’re good at or passionate about learning, what other people need and what you can be paid for handsomely.
If you completed steps 1-4 you should have some clarity and inspiration to pull the pieces together.
Finally, it’s time to piece your purpose together – what does make sense? What does feel right?
Your purpose should make sense in your mind and your heart.
First, use your mind to make sense of if it is right.
Look at all the four steps again and use your logic.
What does it make sense?
Especially on step 3 (what you can be paid for) is where most entrepreneurs get it wrong.
They typically have skills or services in mind that are not really needed in the current market.
Yes, hypothetically you can be paid for anything.
But if you are an entrepreneur you want to get paid for skills and services that people actually want.
Entrepreneurs get paid by solving problems for other people.
For example, I knew I could be paid for sales because every business relies on making sales.
And the great thing about sales is that it can be translated to other high-income services.
Like public speaking, marketing and business.
Using your logic is one part of the purpose equation.
The more important part of the purpose equation is your heart, your emotions.
You must have a strong emotional connection to your purpose.
When you are putting the pieces together, you should feel fired up.
That’s when you know that you’ve found your purpose.
Use your intuition and follow your heart, because they are more powerful in the long-term than your logic.
A final warning – the biggest mistake you could make is to “perfect” your purpose.
Here’s the reality – your purpose won’t be 100% clear right from the beginning.
If you are looking for that 100% certainty, you will overthink it and it will paralyze you from taking action.
This is the trap I see most people fall into at this stage.
It is easy to think: “I take more time until I’m 100% sure.”
Instead, use the moment of inspiration and clarity and take action on your purpose.
Your purpose will get clearer on the journey but you have to step into your path with commitment.
I refined my purpose as I went on the journey.
The latest version of my purpose is to help ambitious entrepreneurs live the lives of their dreams by mastering themselves.
Was this helpful?
If so like it and let me know in the comments below.
Appreciate you for reading this guide.