Who is in your dream 100?
Are you ready to take your business to the next level? Well, have no fear because the Dream 100 strategy is here!
And let me tell you, it's not your typical boring business plan - it's actually pretty fun!
First things first, let's figure out who your ideal clients are.
Do they have big budgets so can afford to spend big, or are they growing companies that have been growing well but might need a little push to seal the deal?
Once you've got that figured out, it's time to dream big! It's your dream 100 after all.
What kind of product or service are you looking to sell to your ideal clients, will you be looking at getting them in your pipeline with a low-cost sale initially or maybe a free incentive or a lead magnet?
Then you'll be in the position to upsell, cross-sell, and even down-sell your other services and products.
Are you Dream100 clients online only or do they own physical premises that you can visit?
Now, here's where the magic happens it's what makes the Dream 100 strategy work. It's called the Pareto principle.
We focus on a small group of ideal clients who can really take your business to the next level.
You don't waste your time and resources on the rest. Keep in touch with them here and there, but don't go crazy over them.
Instead, put your energy into getting the attention of the dream 100 clients that you really want.
And guess what?
You don't have to do it alone. Get some influential people to try your product or service and use their name to your advantage.
It's all about that authority or social proof. If you already have testimonials from clients like your Dream 100 you can use those to enhance your authority as the expert in your niche.
So this is where the pedal hits the metal. Pick 100 clients that you really want and make it your mission to get their attention every month.
It's like a game! Even if none of them buy from you right away, you'll still be on their radar.
And the best part? It's super cheap!
You can even send them some cheap goodies with some fun slogans to catch their attention.
Who doesn't love a good freebie and it puts you in their world?
But wait, there's more you can do! Why not interview your dream 100 clients and feature them in your newsletter, podcast, or YouTube channel?
If you don't have one, start one up!
It's easy, and it'll make you look like a total pro. So, there you have it.
The Dream 100 strategy is all about concentrating your efforts on the clients you really want and having fun while doing it. So, go ahead and start dreaming big!