Jan 11 • General discussion
The most common Founder mistake...
Most founders are so focused on where they want to go, they forget the audience isn't on the trip with them yet.
They talk about their grand vision, their brilliant strategy, and how they're going to change the world.
They're vocalising their own narrative.
And they wonder why they get polite nods instead of real buy-in.
The most powerful shift you can make in your communication is to stop talking about your destination and meet the audience where they are.
Start with their reality. Voice their concerns, their frustrations.
- "I know you're frustrated with..."
- "These are the concerns I had at this point too..."
Show them you understand their starting point 𝘣𝘦𝘧𝘰𝘳𝘦 you ask them to imagine a new destination.
Only then can you map out the journey. You guide them from "I hear what your frustration is" to "This is what a new transformation could look like."
This is a process I take every speaker through. We build two maps: the Audience Logical Journey and the Audience Emotional Journey.
You're not dragging them to your finish line.
You're taking them on a journey they actually want to be on.
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The most common Founder mistake...
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