My wins this week, after attending and providing a presentation for the Coaching Evolution Summit with @Jason Hagelberg and Lara, I experienced how people from New Zealand talk, lol. Not only you @Chris Hanlon but a few more by now, very interesting all these different accents, not sure if you know how people in Scotland speak?! Or just watch Shrek. Anyway, I am sure you are aware how important communication is in your business and in your life. I am running a 3-Day Boundary Challenge for female leaders online in July, DM me if you want to know more. Hope you have a great week ahead everyone!

I learned this the hard way after coaching dozens of speakers. I'd watch someone deliver a talk to a room of 200 people. They'd nail their material. The audience would respond. But then the referrals would be... thin. Confused. Then I started asking: "Who were you actually speaking to?" They'd say things like, "Well, everyone in the room," or "Anyone interested in my topic." That was the problem. There are always two audiences in the room. The first is your 𝙏𝙖𝙧𝙜𝙚𝙩 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚. These are your actual prospects. The people you're talking to. The people you need to name explicitly — not just internally, but in the talk itself. "If you're struggling with X, this is for you." You speak directly to them. You solve their problem. You invite them into what you do. Most speakers are pretty good at this. But the real value for these speakers is to effectively address and engage their second audience. The second is your 𝙑𝙞𝙧𝙖𝙡 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚. These are people who aren't your prospects. But they know people who are. Your job with them is different: it's to acknowledge this isn't for them, but to make it obvious who it is for. "If you know someone building a company, if you know someone stuck explaining themselves constantly..." You make it easy for them to think of someone and want to send them your way. When I started coaching with this framework — actually naming the target audience and speaking to them directly, while deliberately acknowledging the viral audience — everything changed. The referrals got sharper. The conversations got better. People didn't feel like you were trying to appeal to everyone. The talks that spread are the ones that are crystal clear about who they're for — and who they're not. Most speakers try to appeal to everyone. You're speaking to two different groups who need two different things from you. How clear are you about addressing your target and viral audiences?

This morning I welcome a whole lot of new members: @Jason Hagelberg @Antje Bothin @Amy Rosner @Jiah Ali @Misty Classen @Cendrine Hosoda @Curt Hollmann @Ayush Sahani @Sherry Olsen @Janice Webber @Mira Zul @Wendy Forsberg I run through a quick navigation of the site for those unfamiliar with Skool. Oh, and I mentioned the Skool Extension, check the link to find out more (I have the free one) And I talk a little bit about what I have been up to lately and what I am working on this week.

In my Coffee & Chat I mentioned doing interviews at Fieldays, so I figured I would link one of the interviews here (my favourite for this year). If you click the link it will take you to the podcast website on the page for this interview. These interviews are a bit different from our weekly podcast, which are a lot less serious, and (hopefully) a lot more amusing. Anyway check out the Forever Harvest interview, and let me know what you think...