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Act Like A Great Communicator

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54 contributions to Compelling Communicators
His first draft was polished. Professional. And completely soulless.
I'll call him Stephen. He'd written books. Run corporate workshops for years. He knew how to command a room, or so he thought. Stephen was selected for our TEDx event because he had a powerful idea backed by a compelling personal story. But when he delivered his first draft, none of that came through. It was too corporate. Too plastic. Written to project authority rather than create connection. ๐—œ๐˜ ๐˜„๐—ฎ๐˜€ ๐—น๐—ถ๐—ฝ๐˜€๐˜๐—ถ๐—ฐ๐—ธ ๐—ผ๐—ป ๐—ฎ ๐—ฝ๐—ถ๐—ด. I pushed back. Hard. I told him the techniques were fine, but the talk had no soul. He needed to bring in his own story. Show some vulnerability. Let the audience see the human behind the expertise. This was uncomfortable for him. He'd spent years building an authoritative persona. Letting that guard down felt risky. But he trusted me. And he did the work. The final version opened with a personal storyโ€”relatable, vulnerable, real. Within the first minute, the audience was with him. Not because he dominated the room. Because he invited them in. The talk was a success. Afterward, Stephen thanked me and said it would change how he approached every talk and workshop going forward. Here's what I've learned coaching speakers: the ones who try to project authority often create distance. The ones willing to show humanity create connection. Polished delivery without genuine connection is just performance. And audiences can feel the difference. As Eckhart Tolle put it: "๐˜—๐˜ฐ๐˜ธ๐˜ฆ๐˜ณ ๐˜ฐ๐˜ท๐˜ฆ๐˜ณ ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ๐˜ด ๐˜ช๐˜ด ๐˜ธ๐˜ฆ๐˜ข๐˜ฌ๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ฅ๐˜ช๐˜ด๐˜จ๐˜ถ๐˜ช๐˜ด๐˜ฆ๐˜ฅ ๐˜ข๐˜ด ๐˜ด๐˜ต๐˜ณ๐˜ฆ๐˜ฏ๐˜จ๐˜ต๐˜ฉ." Real authority doesn't come from dominating the room. It comes from serving it. Are you trying to impress your audience โ€” or connect with them? ๐Ÿ˜‰
His first draft was polished. Professional. And completely soulless.
3 likes โ€ข 7d
Wow! This just hit me where I needed it. I am working on a presentation and it does lack soul. "The ones who try to project authority often create distance. The ones willing to show humanity create connection." Brilliant!
The counterintuitive advice that transforms TEDx openings.
Most speakers want to start by introducing themselves and their topic. "Hi, I'm Emma Nicholson, and I'm a volcanologist. Today I want to talk about sustainable mining..." ๐——๐—ผ๐—ป'๐˜ ๐—ฑ๐—ผ ๐˜๐—ต๐—ถ๐˜€. Instead, I tell my speakers to do one of two things: ๐Ÿญ. ๐——๐—ฟ๐—ผ๐—ฝ ๐˜๐—ต๐—ฒ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—บ๐—ถ๐—ฑ๐—ฑ๐—น๐—ฒ ๐—ผ๐—ณ ๐—ฎ ๐˜€๐˜๐—ผ๐—ฟ๐˜†. Emma's actual opening: "I'm crouched in the ice and snow on the side of a mountain with two delicate pieces of scientific equipment, desperately wishing I had a third arm. This was a bad time to discover that duct tape doesn't work in sub-zero temperatures..." You're hooked. You don't know who she is or what the talk is about yetโ€”and you don't care. You're on that mountain with her. ๐Ÿฎ. ๐—ข๐—ฝ๐—ฒ๐—ป ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ฟ๐—ต๐—ฒ๐˜๐—ผ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—น ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ๐˜€ ๐˜๐—ฒ๐—ป๐˜€๐—ถ๐—ผ๐—ป. Emma could have started: "Mining is one of the most wasteful, inefficient processes on the planet. Tonnes of waste rock, massive energy expenditure. But what if we could suck the metal straight out of the magmaโ€”creating no waste, with far greater efficiency?" Now you're leaning in, wanting to know if this is even possible. Here's why this works: ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐—ฑ๐—ฒ๐˜€ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐Ÿญ๐Ÿฑ ๐˜€๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ๐˜€ ๐˜„๐—ต๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ ๐˜๐—ผ ๐—ด๐—ถ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป. Starting with credentials or topic explanations is like starting a movie with the credits. Nobody came for that. Story or question. Middle of the action or the tension of possibility. That's how you earn the next 14 minutes.
The counterintuitive advice that transforms TEDx openings.
2 likes โ€ข 8d
Great strategy!
"But I haven't got to the point yet."
That was Guy Howard-Willis in rehearsal. I'd just stopped him mid-talk because we were running out of time. "The point," I said, "is that you should have wrapped your conclusion by now. The next speaker is ready to walk on." That was the moment Guy realised this wasn't like any previous engagement. Guy spoke at TEDxRuakura in 2018. He'd invented the Manta 5 hydro bike, which was just going into production. He's garrulous, charming, comfortable talking to anyone or to a crowd. He'd spent his whole life winging itโ€”and it had worked. But a TEDx stage isn't a networking event. There's a timeline, other speakers, and a lot of moving parts. The other challenge: Guy has severe dyslexia. Writing the talk just wasn't working. So we had to change our approach. ๐—ช๐—ฒ ๐—ฑ๐—ฟ๐—ถ๐—น๐—น๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐˜๐—ฎ๐—น๐—ธ ๐˜ƒ๐—ฒ๐—ฟ๐—ฏ๐—ฎ๐—น๐—น๐˜†. No writing. No notes. We adjusted the structure through conversation and repetition. It was a lot of work. But once Guy committed to the approach, he put in the effort. On the day, he wasn't word perfect. But he was himself. He brought all of his enthusiasm, hit every point we wanted to hit, and finished on time. It was one of the most popular talks of the day. There's a huge difference between going to a Pink concert and watching someone sing a Pink song at karaoke night. Both might have good vocals. But one has put in the preparation. One has earned the stage. Charm and wit will get you so far. But when the stakes are high, preparation is what separates amateurs from professionals. Have you ever tried to wing something importantโ€”and realised too late that you couldn't? ๐Ÿ˜‰
"But I haven't got to the point yet."
2 likes โ€ข 13d
yes. my first toastmasters speech. I thought it was a fly-by-the-seat-of-my-pants opportunity. classic failure. never made that mistake again.
"I can't memorise a talk."
Pamela Storey told me this within minutes of our first session. She was the chair of Kaivolution, a food rescue nonprofit, and her board had volunteered her for TEDxRuakura. No real public speaking experience. And she was certain memorisation was beyond her. I smiled. I'd heard this before. From almost every speaker I'd ever coached. ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ผ๐—ป๐—ฒ ๐˜€๐—ฎ๐˜†๐˜€ ๐˜๐—ต๐—ฒ๐˜† ๐—ฐ๐—ฎ๐—ป'๐˜ ๐—บ๐—ฒ๐—บ๐—ผ๐—ฟ๐—ถ๐˜€๐—ฒ. ๐—จ๐—ป๐˜๐—ถ๐—น ๐˜๐—ต๐—ฒ๐˜† ๐˜๐—ฟ๐˜† ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€. Pamela put her trust in me and did the work. She was diligent, driven, I think, by the fear of failing on stage. She recorded herself. She drilled chunks. She built rhythm into her words until they became second nature. On the day, her microphone malfunctioned. We had to restart her talk. She delivered it flawlessly. But the real payoff came later. Pamela used to dread networking events. She'd spend hours explaining what food rescue was, one person at a time, over and over. Exhausting. After her TEDx talk, she changed the game. She'd ask event organisers for 5, 10, or 15 minutes. Then she'd deliver her talkโ€”or a portion of itโ€”to the whole room. No more endless explaining. People came to ๐˜ฉ๐˜ฆ๐˜ณ with ideas of how they could help Kaivolution. The talk she "couldn't memorise" became her most powerful fundraising tool. If you've told yourself you can't memorise a talk, you might just be using the wrong approach. It's not about reading words off the screen of your mind. It's about building rhythm, drilling chunks, and letting the words become part of you. What's something you were convinced you couldn't doโ€”until you found the right process? ๐Ÿ˜‰
"I can't memorise a talk."
1 like โ€ข 15d
Congratulations to both of you!
Disestablished
Okay, this is a bit of a personal post. I just came out of a meeting at my day job with Epic Learning, and my role has been disestablished, along with the majority of the rest of the team. ๐Ÿ™ -Or to be more accurate we are in the 'consultation period'. While it is not a huge surprise, work has been sparse all year, it is still a punch in the gut, and the team is pretty gutted. We all worked really well together. It was one of those teams that if we were all in the same place we would 100% meet up and spend the afternoon together (we are a remote company spread around New Zealand). I had only just signed a new contract with them at the end of last year with more responsibility and a pay rise... A big part of the problem is the low demand for educational services this year due to AI. We were an early adopter of AI and were using it at the cutting edge in our industry for the past couple of years. But now people feel that they can get what they need from AI directly, I guess.๐Ÿค” Anyway, I felt I should let you know in the community what is going on. It should not change anything with this community. I am still committed to growing this community, and helping people with their talks, presentations and pitches (which is different from what I was doing at Epic Learning as an instructional designer). I recognise I am only one person being affected by the current economy, and there are many others worse off, so I am not hunting sympathy, just keeping it real. ๐Ÿ˜‰
Disestablished
1 like โ€ข 16d
Chris, best of success in whatever is next.
1 like โ€ข 16d
@Chris Hanlon As you should be. You are very talented.
1-10 of 54
Karen Saxe Eppley
4
72points to level up
@karen-saxe-1725
Founder and Communications Mentor at Act Like A Great Communicator. Author of "When The Heck Did That Happen?" Motivational Speaker who changes lives.

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Joined Oct 16, 2025
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