Michael Sanchez
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Why are the bios all the same? Can we do better?
Why are the bios all the same? Can we do better?
The ability to have a biospecific to each community you're in.
𝗣𝗿𝗼𝗯𝗹𝗲𝗺:
As we enter more communities, our bios are usually specific to the communities we own. What is shared in bios isn't relevant to different communities nor helps the user experience when better understanding fellow members, pain points, and needs per community. If I enter a community about dieting, my business bio wouldn't be applicable or make sense.
𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻:
Customize bios for each community so they're custom to the topic the community is focused on. This could also be an upgrade-paid incentive (as most members would pay for this).
𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:
Skool's current marketing goal is to increase cross-membership, increase churn, create habit-forming login incentives, and increase session time. This will help solve part of that via a psychographic first-person approach.
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