Who, What and How · Skool Community

Who, What and How

So this is a framework I was given years ago and I wanted to share it with you, perhaps it will give you some clarity.

When you are deciding what you want your community to be, ask yourself these 3 questions.

WHO?

Who is the community for, who is your ideal member? Big corporations spend millions on this, crafting an ideal "avatar". But don't over-complicate, start with something simple. The more you niche it though, the more appealing it gets.

$ business brokers

$$ online business brokers

$$$ online business brokers specializing in SAAS companies

$ single moms

$$ single moms in their 30s

$$$ single moms in their 30s who own business

You get the gist.

The more you define and understand your ideal member, the more money you will earn.

Next, WHAT?

What are you helping them with, what are you offering? What problem or pain point your community solves? What is the END RESULT? Clearly define value proposition.

$ helping business brokers make more money

$$ helping online business brokers close deals

$$$ transforming online SAAS business brokers into deal-closing wizards

$ helping single moms navigate love and business

$$ helping single moms in their 30s find a partner and work less

$$$ transforming entrepreneurial single moms in their 30s into irresistible bad-ass mompreneurs

This sometimes can be hit-miss. Survey your ideal members, before you commit to a solution. Also, consider spending ability. Helping students in their 20s sounds fun, but how much money can they really spend?

Lastly, HOW?

How are you helping them? What method or strategy are you using to deliver your solution? Now this can get tricky, because a community itself is a method. But consider this: community is only the vehicle your ideal member takes to get from A to B. (A - where they are now, B - the result you offer).

What they do inside that community is what matters. This will be normally a blend of methods:

coaching, live trainings, q&a, classroom, courses, daily meetings, ebooks, workshops, etc

My thing is all about passive recurring income. Think how can you optimize your HOW to the point you can go away from the community for a few days and still deliver results and make money. Automate as much as you can!

Does this make sense??

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