Stats from 55k FB vs. 1k Skool Group Transition

We started transitioning our FB group over to Skool this month and here is what the engagement levels look like compared to one another.

84% activity in Skool vs. 36.6% in FB.

Even the raw numbers of posts are greater on Skool than FB, in spite of being 55X smaller.

Notes: There are variables that make this data not perfect and I don't intend to mislead, such as...

#1 Facebook activity shows people who viewed a post and that could be something as meaningless as they scrolled their feed and saw a post of ours. It could be very passive. Skool requires opening the app and truly engaging with intent. Engagement metrics on skool > engagement metrics on FB.

#2 The members in the Skool group are the cream of the crop and most recently active basically by definition. The FB group is like 9 years old so many people have left the space and just haven't left the group. There is also much more competition for attention on FB for our niche.

#3 Many of our members are in a paid community (600ish) so they are going to engage more of course than casual members in FB.

#4 The Skool group is based on fewer days of data since we opened to members on March 12th and this was taken on April 3rd.

BUT the clear trajectory is Skool engagement is far greater than an even

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