Is your community worth more than ☕️?

I’ve been thinking about my community value, self worth, and monetization. They’re separate things but they all tie in together.

My group is free, and it will be for a while, but when I do monetize it, what will it be worth? And this is something you can ask yourself for your own community.

I help filmmakers master their craft and monetize without trading time for money. For me that is the absolute dream. If I told my younger self that he could travel the world, create next level cinematic videos, and make money by learning and talking about filmmaking with likeminded people, he’d probably pay anything to get that.

If I can get people there, that’s almost priceless. And that’s exactly what I’m going to do.

Now back to the question that made you click on this. Is your community worth more than a cup of coffee? I mean honestly let’s think about it.

A cold brew from Starbucks is $5.12. When we buy a cold brew we say thanks even though we spent the money. We got more perceived value than we spent.

Now let’s say your community is $129/month. That’s $4 per day. Less than a cold brew. So do you think that value you give your members when they log on every single day is worth, at least, less than a medium cold brew coffee?

When you think about it like that, yes, of course it is. If your offer really helps people reach their desired state then it’s absolutely worth far more than that.

I’ve been surrounded by limiting beliefs my whole life and I still am. But thinking through this question has really made me rethink my pricing and what my offer is worth. And it’s making me 10X more driven to achieve my goal because I’ll make way more money than I thought.

And if you’re struggling with charging for your community I think it’s helpful to remember that you’re good enough. What you know is unique and you can really help people. You deserve to have the life you want and it’s actually not that out of reach.

You got this 🖤

2 comments