How do I turn my concept into content???

Hello! I want to create a free community for people looking to become a better version of themselves through fitness with sobriety being encouraged, but not required. Then I would have paid options for people that need help with nutrition or exercise with the focus on being a balanced, sustainable approach. Again, getting mastery over alcohol will be a focus and will be talked about in the free portion with a paid section for tools and framework for doing so. I need help with taking my concept and packaging it. Could anyone point me the right direction? Thanks!!!

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