24d • General discussion
He doesn't have a growth problem. He has a gravity problem.
You know that feeling when a community just... hums?
People tagging each other. Conversations nobody asked them to start. New members getting pulled in by the energy before you've spent a penny on ads.
A guy I'm working with is close to that. But not quite there yet.
Ten, sometimes twenty new members a week landing in the group.
And yet almost no energy once they arrive.
That's the interesting part.
Because when most people see a quiet community they assume the problem is traffic.
Not enough people. Not enough awareness. Not enough promotion.
But sometimes the problem isn't that people aren't arriving.
It's that nothing is pulling them deeper once they do.
It's the difference between a shop people enter... and a place people gather.
One gets footfall. The other gets life.
So what actually creates gravity?
Not better posts.
Not more content.
Not another pinned resource nobody reads.
An event.
Something happening on a specific day that gives people a reason to show up, participate and come
back tomorrow to see what happened.
The simplest version of this?
An auction.
Suddenly the community has a pulse.
People who haven't posted in weeks are watching. Commenting. Tagging friends.
The algorithm notices. New members find the group organically.
And the member who won? They're telling people about it.
That's gravity. And it doesn't come from content.
It comes from giving people something to gather around.
Obvious? Maybe.
But I've watched too many good communities go quiet because everyone was focused on the wrong problem.
Did this post excite the freaking hell outta yah? Or was this a debbie downer that bored ya pants off?
I can take it. I grew up a ginger kid.
3
2 comments
He doesn't have a growth problem. He has a gravity problem.
skool.com/community-fire-mojo-6715
A community for community owners who want to make a respectable income and low-stress living running ONE community for ONE hour per day.
Leaderboard (30-day)
1
+50
2
+22
3
+20
4
+13
5
+13
Powered by