11d • General discussion
The Timeless Key in Marketing
I first learned this lesson from Tom a few years ago and now have 80+ testimonies on the walls of my clinic from patients that came in with various health conditions.
What are we truly doing by having these on the walls? Providing a glimmer of hope to the next person that walks past them! In my world, if you provide the customer/patient with hope - the bottom line tends to go up.
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The Timeless Key in Marketing
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