ICM is awesome for one person, but what if there is two?

Been building an AI system for our agency for the last several months — custom tools, automations, outreach, all structured so the AI knows what context to pull and when. We run most of it through our own website.

Found Jake's content and immediately recognized what we'd been building toward. The ICM framework — structured context over complicated multi-agent setups — we'd been doing a version of this without knowing it had a name.

Here's the thing though. Everything I've seen assumes one person running the system. We're two founders. And the team layer — who owns what, how handoffs work, how you avoid overlap when the AI is already handling coordination — nobody seems to be talking about that.

Just getting into the classroom so maybe it's in there. Curious if anyone's figured out ICM for a small team or if that conversation is even happening yet.

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