I got a lead from my comp entry!

I turned one of my competition entries into a real business. That has been part of my goals with these comps—to see what I can drum up that’s been sitting in my head, waiting to escape into material reality.

Like a true ADD entrepreneur, I have tried many other things while building my primary business. With every endeavor, I’ve either burnt out, or realized I didn’t have enough capital, or that I needed to stay focused on my original business. Well, I got my first lead ever (outside of the primary biz) for something I spun up here!!!! I will be mentioning ICM to them as “the final puzzle piece” since the core service I’m selling is marketing related, and I hope to upsell the client into the ICM later.

I have the call on Friday. Even if they don’t buy, I’m so happy to get a lead. I have spent only $60 to test that business model and I got a lead. this is the best test I’ve conducted since my original business (luxury house cleaning, if you’re wondering) and I’m pumped.

I’m looking for a 100/1 LTV/CAC ratio. I know it’s out there. Could this be it??? Let’s find out!

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