Describing ICM to Potential Clients

I am wondering how people are describing ICM to people, especially in the context of trying to build a work relationship based on either consultation or actually building folders for them. I notice when I say something about a workflow, they automatically categorize it as automation and process optimization and it totally flattens the pitch.

I have also been trying to describe the potential of building an operating system for small- and medium-sized companies, because this I believe this has more value than one of automations and is a natural progression of working with folders. I also try to talk about the folder being able to capture the niche knowledge of your experts and present it to the ai models in a way that they can use it extend their abilities in certain areas. I am in Germany and the title "Second Brain" has not really caught on.

I am curious to hear about your expereinces!!

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Describing ICM to Potential Clients