Day 47 / 365 · the skool CLASSIFIEDS

Day 47 / 365

Flashback to about 2.5 years ago.

I was in a recruitment interview and the manager said something that rubbed me the wrong way at the time. He basically said:

“We don’t want to adapt or change. We know what works. We just need to do more of it.”

Back then, I thought he was being a bit of a dick.

Now? I understand it more every year.

Because there’s a difference between being innovative and being inconsistent. Most people don’t fail because they lack a new idea. They fail because they don’t do the proven basics long enough, at a high enough standard, with enough volume.

I’m seeing it in real time now too.

I’ve got a colleague who ignores what’s already working and tries to do everything their own way. The result isn’t “creative.” It’s slow. More friction, more confusion, weaker handovers, less momentum.

And it doesn’t just hurt them , it slows the whole machine down.

Sometimes “adapting” is just another way of saying avoiding the reps.

Do what works. Track it. Repeat it. Increase volume. Raise standards.

Not because change is bad but because consistency is what makes results inevitable.

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