Day 44 & 45 / 365 · the skool CLASSIFIEDS

Day 44 & 45 / 365

A business doesn’t win because of sales alone.

It wins when every function works together: marketing creates demand, sales converts it, account management keeps it, underwriting/ops delivers it, and business development opens the next door. If one link breaks, the whole chain feels it, pipeline dries up, deals stall, customers churn, delivery fails, cashflow gets hit.

The problem is, global companies often suffer here.

Not because people aren’t smart, but because teams become independent islands: separate targets, separate dashboards, separate priorities. Marketing blames sales. Sales blames ops. Ops blames underwriting. Everyone’s busy… and the customer sits in the middle confused.

Small businesses usually excel because they’re forced to.

When you’re small, you can’t hide. Everyone hears the same customer feedback, sees the same numbers, and feels the same consequences. That creates alignment fast.

If you’re building a serious business, don’t build “departments.” Build one team with one outcome:

Shared pipeline visibility.

Clear handovers (who owns what, by when).

Weekly communication between functions.

One scoreboard that matters: revenue + retention + delivery quality.

Because the truth is simple: you’re only as strong as the team you refuse to talk to.

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