In today’s automotive industry, dealerships invest heavily in facilities, equipment, technology, and advertising. Yet one of the most powerful profit drivers in fixed operations is often underdeveloped: the service advisor. Service advisors are the bridge between the customer and the technician. They control communication, expectations, repair presentation, and ultimately the customer experience. When advisors are untrained or inconsistently trained, dealerships experience lower gross labor sales, declining fixed gross profit, inconsistent CSE survey scores, and higher employee turnover.
When advisors are professionally trained, everything changes.
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