When I opened Champion Tire & Automotive a little over two years ago, my intention was simple: Put the customer’s needs above my own. That sounds easy until you live it every day. The long hours.The time away from my kids.The missed days off.The pressure of trying to build something the right way in an industry where trust has been damaged for far too many people. But from day one, I wanted Champion Tire to stand for something different. Honest communication.Clear expectations.High-quality work.Unmatched value.And a customer experience that helps people see automotive repair differently. Over time, I’ve learned something important. A lot of customers do not walk into a repair shop guarded because of you. They walk in guarded because of what happened to them before. Maybe they were sold something they didn’t understand.Maybe they were surprised by a bill.Maybe they felt talked down to.Maybe they left another shop feeling like they couldn’t trust anyone. So when they come in asking hard questions, questioning the process, or offering criticism, I try not to take it personally. Most of the time, they are not attacking us. They are trying to protect themselves the best way they know how. That is exactly why communication matters. That is why expectations matter. That is why digital inspections, photos, videos, clear explanations, and honest recommendations matter. Because raising the standard is not just about fixing cars. It is about fixing trust. And that is bigger than one shop. The Champion DVI Playbook is part of that mission. It was built to help shops, advisors, technicians, and owners communicate better, document better, educate customers better, and create a process that protects everyone involved. Customers deserve to understand what is happening with their vehicle. Good shops deserve customers who trust the process. And our industry deserves a better reputation than the one it has been given. That is what “Raise the Standard” means to me.

Anyone interested in the Playbook, click on the link below. champion-university-dvi.subscribepage.io

Great way to build trust and ARO while reducing the need for shop owners time.

What we’re building isn’t just a shop. It’s a system. Champion Tire → real-world execution Champion University → training the next generation Community Care → giving back and uniting people The goal is simple: Raise the standard of this industry through integrity, transparency, and real opportunity. If you’re here early, you’re part of something that’s going to grow.

We officially finished building and documenting our Digital Vehicle Inspection training. This process took a lot of time to put together because it’s not just about checking boxes on a tablet. The DVI is the foundation of how we take care of our customers. Every vehicle that comes through our shop is inspected the same way, every time. Clear pictures. Accurate measurements. Honest documentation. No guessing. No exaggerating. No skipping steps. Just a thorough inspection that allows the service advisor to clearly explain the condition of the vehicle so the customer can make informed decisions. The expectation is simple: • ~20 minutes for waiting vehicles • ~30 minutes for drop-offs • Complete, honest documentation every time When the inspection is done right, everything else becomes easier — communication with the advisor, customer trust, and quality repairs. This system is now the Champion standard. Proud of the work that went into building it. Next step: putting it into practice every single day. Raise the standard. 🏆