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Service Advisor Excellence: Tier 1 Beginner
Tier 1 builds the foundation every great Service Advisor stands on.
You’ll learn how to document correctly, understand inspections, communicate clearly, and guide customers with confidence and integrity. This tier replaces guesswork with structure and turns everyday situations into repeatable wins. Master the fundamentals here, and you’ll be prepared to grow into higher responsibility, stronger trust, and the next level of Champion University.
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Service Advisor Excellence: Tier 2 - Intermediate
Tier 2 builds on the fundamentals and trains service advisors to think, communicate, and operate with confidence under pressure.
This course focuses on real-world application: controlling conversations, presenting inspections with authority, managing objections, protecting the technician and the shop, and creating consistent outcomes instead of guesswork.
By the end of Tier 2, advisors stop reacting and start leading—customers, workflow, and decisions.
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Service Advisor Excellence: Tier 3 - Advanced
Tier 3 (Advanced) is where top advisors become shop leaders. This course goes beyond scripts and estimates into ownership-level thinking: high-ticket, multi-system sales; advanced DVI communication; workflow control; KPI mastery; and leading technicians and advisors without a title. If Tier 2 taught you control, Tier 3 teaches leadership—so you’re trusted with big decisions, relied on in pressure moments, and positioned for the next level of your career.
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DVI Training - Service Advisor Edition
This course teaches Service Advisors how to properly review, prepare, and present Digital Vehicle Inspections (DVIs) with clarity, consistency, and integrity.
You’ll learn how to translate technician findings into customer understanding, maintain grading accuracy, build trust without pressure, and use DVIs as an educational tool—not a sales gimmick.
This is the foundation for professional service advising and a non-negotiable skill for anyone representing the Champion standard.
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DVI Training -- Technician/General Service
Digital Vehicle Inspections are a technician’s written record of truth.
This course teaches Technicians and General Service staff how to inspect, document, and present vehicle conditions accurately and consistently—so recommendations are trusted, approved, and defensible.
Accuracy is not optional. This course defines the Champion standard for DVIs.
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DVI Training -- Owners/Manager Edition
Digital Vehicle Inspections are not a technician problem or an advisor problem—they are a leadership responsibility.
This course teaches Owners and Managers how to build, standardize, audit, and enforce a DVI system that protects the shop, the customer, and the team.
If your DVIs are inconsistent, disputed, or ignored, this course shows you why—and how to fix it permanently.
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AI: The Future of Automotive
AI is transforming the automotive industry faster than most professionals realize. In this course, you'll learn how service advisors and shop owners can use AI to research faster, communicate better, create SOPs, improve hiring, build marketing systems, and automate repetitive tasks. The professionals who learn to use AI effectively will gain a massive advantage in productivity, efficiency, and leadership in the next generation of automotive service.
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Champion Phone Skills Mastery
Phone skills are the first leadership moment in the customer experience. Most advisors answer the phone. Few control the conversation. This course teaches you to set expectations fast, build authority without pressure, convert price shoppers, manage emotional calls, structure write-ups before arrival, and protect gross profit. The phone isn’t a receptionist task — it’s the front door of the shop. This is the Champion standard.
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The Delivery System: Turning Pickup Into Loyalty
Vehicle delivery is not the end of the visit — it’s the moment that determines retention. This course teaches a structured, repeatable delivery system that reinforces trust, protects profit, prevents callbacks, and secures future approvals. Learn how to verify work, communicate clearly, use visual proof, review future maintenance without pressure, confirm satisfaction, and close every visit with confidence. The last five minutes define the next five years.
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Champion General Onboarding
Champion General Onboarding is the foundation for every employee at Champion Tire & Automotive. This course covers our mission, values, communication standards, professionalism, and expectations. You’ll learn The Champion Way and how we protect customer trust and each other’s time. After completion, team members move into role-specific training for Technicians or Service Advisors.
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Technician Onboarding
Technician Onboarding at Champion Tire & Automotive sets the professional standard for how we operate. This course establishes ownership, accountability, safety, communication, and disciplined culture before technical training begins. We build professionals who protect the system, support the team, and take pride in craftsmanship. Welcome to Technician College and The Champion Way.
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General Service Technician Onboarding
The General Service Technician Onboarding Program teaches the standards, systems, and expectations that define The Champion Way. Technicians learn proper maintenance procedures, accurate digital vehicle inspections, safety protocols, documentation, and shop workflow. The focus is consistency, accountability, and protecting the customer, technician, and shop through disciplined, professional service. This program builds the foundation for technicians to perform their work with integrity and pride
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Champions of Communication
Champions of Communication teaches how tone, words, and body language shape trust. Communication isn’t just with customers—it’s with coworkers, technicians, and management. About 60% of communication is body language, 30% is tone, and only 10% is the words themselves. If tone and body language are wrong, customers feel anxiety and mistrust. This course teaches how to control delivery so your message builds confidence instead of doubt.
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GS Duties - Required Before Tech Onboarding
This course teaches the Champion Way for General Service Technicians. New hires will learn the standards that keep our shop safe, efficient, and trustworthy—including DVIs, oil change procedures, wheel torque, approvals, waiting-customer priorities, finishing steps, and shop discipline. Complete this training before beginning technician onboarding to understand the expectations that guide every service at Champion Tire & Automotive.
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DVI Standard (Tech/GS)
This course teaches technicians how to perform Champion’s Digital Vehicle Inspection step-by-step. Every line item is covered to ensure consistent inspections across every technician and every store. Learn how to complete a clear, accurate DVI in under 20 minutes while taking photos that build trust and help customers understand the condition of their vehicle.
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