One of the most complex and important decisions we face as coaches is pricing our offer.
I've seen that most coaches in the first stages of their business price themselves too low or decide to charge per hour.
Setting on the right pricing model is how you stop trading your time ⏰for money 💸and start trading it for value ⭐.
But before going into pricing structures, you need to own the pricing mindset.
After you create your offer, the first thing you should do is face your limiting beliefs and fears and get confident by recognizing the value you are giving to price a high-ticket product.
This is what will happen to your clients when you start charging higher:
- Your clients make more emotional investment ➡️ So they're willing to execute more
- Your clients' perceived value of your service increases ➡️ So they're more excited to work with you
- Your clients will get better results ➡️ Because you can spend more money on delivering a better service
The challenge I have for you today is to review your offer and reflect on whether you are charging what you deserve and, if not, what limiting belief is stopping you from doing it.