🎤 Why Your Cannabis Brand Should Move Like an Artist

In this conversation, Chris breaks down why music and cannabis work so well together and why artists have a natural advantage when building a brand. With a background in the music industry, he treats his cannabis brand the same way a rapper treats their career.

He explains how the marketing overlaps completely. The same energy you put into shows, merch, meet and greets, and building a fan base can fuel your cannabis brand too. If you are already creating music, you can bundle everything together, promote both at the same time, and build multiple revenue streams without doubling the work.

The message is simple. If you are an artist, lean into what you already do well and let your brand ride with you!

👉 Which part of your creative work do you see connecting naturally with your brand?

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