In this Q and A moment, Chris talks about the real transition many growers and founders face when moving from informal operations to building a legitimate cannabis business.
He shares that the shift is rarely instant or easy. It is not about overnight wins, but about playing the long game. The real opportunity comes from creating sustainable systems, building store by store, and thinking in terms of consistent growth instead of short term gains.
The biggest lesson? You do not need to burn everything down to level up. You move smarter, reduce risk, and build something that can scale legally and predictably over time.
👉 Are you thinking short term wins or long term structure right now?