A bad lead today is not always a bad lead forever

This is one of the things beginners miss when they read Keepa.

They see the seller count jump.

They see the price slide down.

They see the ROI shrink.

Then they say, "bad lead" and close the tab.

Sometimes that is the right call.

But sometimes it is just a timing problem.

Everybody found the same product at the same time.

Sellers jumped on.

Price got pushed down.

People started racing to the bottom.

That does not mean the product is dead forever.

On Amazon Canada, listings can move back when sellers sell through, run out of stock, or stop caring about the race.

That is why tracking matters.

You are not buying it today.

You are telling yourself, "this might be worth checking when the market clears."

The skill is knowing the difference between:

Dead product.

Bad timing.

Good product with impatient sellers.

That is where the reps come in.

Have you ever passed on a lead, then checked later and realized it recovered?

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