Why Canadian FBA is a Different Game (Stop Following US Advice)
What's going on guys I need to talk about something that cost me real money when I started. And I see it happening to almost every new Canadian seller. Following US advice for FBA in Canada. When I was starting out, every YouTube video, every course, every guru was American. They'd say things like "BSR under 50,000 is golden" or "send 50 units minimum on your first order." In the US? Sure, BSR 50,000 might mean 100+ units a month. On Amazon.ca? That same BSR could mean 5-10 units. Completely different velocity. Here's the Canadian BSR reality check I wish someone gave me: BSR 1,000-5,000 = very good velocity BSR 5,000-20,000 = solid, consistent sales BSR 20,000-50,000 = moderate, works with good ROI BSR 50,000-100,000 = slow but profitable on high-margin items BSR 100,000+ = proceed with extreme caution And here's the thing, right? BSR alone tells you nothing without competition data. A BSR of 3,000 shared among 15 FBA sellers is WORSE than BSR 15,000 with only 2 sellers. The math is simple: 20 sales/month with 2 competitive sellers = 10 sales each. That's solid. 60 sales/month with 10 competitive sellers = 6 sales each. More risk, similar outcome. I'd take the first option every single time. The Canadian FBA play is wide over deep. More SKUs, fewer units each. 5-10 units per SKU unless it's a proven winner. The market is smaller, but that's actually the moat. Less competition. Easier to establish yourself. The sellers who couldn't adapt to Canada's pace already quit. What's the worst US advice you followed when you started selling on .ca? I bet a few of us have the same stories. Ciao