What's going on guys I need to talk about something that cost me real money when I started. And I see it happening to almost every new Canadian seller. Following US advice for FBA in Canada. When I was starting out, every YouTube video, every course, every guru was American. They'd say things like "BSR under 50,000 is golden" or "send 50 units minimum on your first order." In the US? Sure, BSR 50,000 might mean 100+ units a month. On Amazon.ca? That same BSR could mean 5-10 units. Completely different velocity. Here's the Canadian BSR reality check I wish someone gave me: BSR 1,000-5,000 = very good velocity BSR 5,000-20,000 = solid, consistent sales BSR 20,000-50,000 = moderate, works with good ROI BSR 50,000-100,000 = slow but profitable on high-margin items BSR 100,000+ = proceed with extreme caution And here's the thing, right? BSR alone tells you nothing without competition data. A BSR of 3,000 shared among 15 FBA sellers is WORSE than BSR 15,000 with only 2 sellers. The math is simple: 20 sales/month with 2 competitive sellers = 10 sales each. That's solid. 60 sales/month with 10 competitive sellers = 6 sales each. More risk, similar outcome. I'd take the first option every single time. The Canadian FBA play is wide over deep. More SKUs, fewer units each. 5-10 units per SKU unless it's a proven winner. The market is smaller, but that's actually the moat. Less competition. Easier to establish yourself. The sellers who couldn't adapt to Canada's pace already quit. What's the worst US advice you followed when you started selling on .ca? I bet a few of us have the same stories. Ciao

Hi, I need help with something, I just got started with retail arbitrage, the thing is, I dont have permission to sell on anything that can get me a good profit (after a lot of reseach and goinf to stores like walmart, marshall, winners..). I need some advice. Is it better to register for a business in canada to find a supplier and so get access to products by buying more than 10 items ? If yes what are the steps that i need to take ? I would really appreciate the help. Thank you!

Nobody talks about this stuff. Every guru shows you the $10K month screenshots, the "I quit my job" stories. Cool. Good for them. But nobody sits you down and says "hey, here are the 6 things that are going to punch you in the face, and here is how to not bleed out when they do." So let me be that guy. I call these the Six Pillars of Pain. Not to scare you. This is a budgeting lesson. Every experienced seller has dealt with ALL six. The ones who survive planned for them upfront. The ones who didn't? They're the ones posting "Amazon FBA is a scam" on Reddit. 1. LOST INBOUND BOXES You ship boxes to Amazon, and one shows up as "received zero." Amazon's warehouses process millions of packages. Things get lost. I lost my 7th box ever, about $400 worth of inventory. Could have quit right there. Kept going. You file for reimbursement, Amazon usually pays less than your cost. You eat the difference. Build a 5% shrinkage buffer into your projections. 2. INVENTORY SHRINKAGE Beyond lost boxes, units just disappear inside Amazon's warehouses. Quantities don't match. At the end of every quarter you see how much is "lost." The silver lining: lost inventory that's partially reimbursed is a tax write-off as inventory shrinkage. Not ideal, but it softens the blow. 3. RETURN ABUSE Here is the uncomfortable truth: the reason we can charge double the retail price is because customers know they can return whenever they want. There is a yin and yang to this. Amazon's return policy makes the marketplace work. It also lets people buy stuff, use it, and send it back as "defective." If you do FBM, customers pay return shipping unless it's your fault. That alone eliminates about 50% of abusive returns. FBA? Budget 3-5% of revenue for return losses. 4. RANDOM GATINGS You source a product, buy 10 units, go to list it, and Amazon says you're not approved to sell that brand. This happens. It's frustrating. And it's random. Your options: return to the retailer (most accept returns within 30-35 days), sell on eBay at a small loss, or flip on Facebook Marketplace. The key is SPEED. The longer you wait, the harder it is to return. If you can't list it within a week, start your backup plan immediately.

Once you find the product and are ready to list it. How do you decide and pick what pictures as well as the description of the product. Should I just copy paste what the other listings have?

I believed the reviews myth for two and a half years. Seriously. I thought the seller with 150 reviews would always beat the seller with 10. That is just what everybody told me. Then my second mentor showed me something that changed everything. This guy started selling AFTER me and was doing $300,000 a month. He was dominating Buy Boxes on listings where I could not even get a rotation. I asked him what his secret was. He said: "Why do you think reviews matter?" I had no real answer. Just "that is what everybody told me." Here is what is actually happening. THE INVENTORY DISTRIBUTION THEORY Amazon's number one goal is getting the product to the customer as fast as possible. Price matters, sure. But delivery speed arguably matters MORE. Picture this. You and I both sell the same product at the same price. You send 10 units to FBA. I send 10 units to FBA. Your stock goes to a fulfillment center in Ontario. Mine goes to Alberta. A customer in Quebec orders. Your Ontario inventory is closer. You get the Buy Box. A customer in BC orders. My Alberta inventory is closer. I get the Buy Box. That is regional Buy Box allocation. And it is the real mechanism behind Buy Box rotation. WHY BIG SELLERS WIN The seller with 150 reviews is not scared to buy deep. They send 300 units. Amazon takes those 300 units and distributes them. 50 to Alberta. 30 to BC. 100 to Ontario. 120 to Quebec. That seller now has inventory close to EVERY customer in Canada. The seller with 10 reviews sends 10 units. Amazon looks at that and says it is not worth distributing 10 units across the country. They keep all 10 in one warehouse, probably Ontario. So the big seller wins Buy Box in Alberta, BC, Quebec, AND Ontario. The small seller only wins in Ontario. It LOOKS like reviews caused this. But it is inventory distribution. And here is the kicker. Aura's CEO Dylan Carter confirmed this exact theory. His words: "The hack, funny enough, is just get more units there physically first and foremost. If you are physically there, you can be a little bit more expensive. And that tradeoff makes sense for Amazon because they can get it to you next day."