Stop treating bad leads like they are dead leads
A lead being bad today does not mean it is useless. This came up while we were looking at products that were not profitable right now. Some had 11% ROI today, but last year the price sat high enough to get closer to 30%. Most beginners delete that lead and move on. I would rather track it. If the Keepa chart is clean, the retailer is reliable, and the product has been profitable before, that is not a dead lead. That is a future notification. You are basically telling Keepa: Tell me when the price comes back up. Tell me when sellers leave. Tell me when this turns into a real buy again. That is how your sourcing starts compounding. At the beginning, every sourcing session feels like starting from zero. But if you save brands, track products, and write down sale cycles, you are building a small database that works for you later. Maybe Walmart runs the same sale every fourth week. Maybe a product only becomes good when two sellers sell out. Maybe a brand looks bad today, but has five other products you can source later. The goal is not just to find one product today. The goal is to make every sourcing session leave you with something useful for the next one. Small action: This week, if you find a product that is close but not good enough, do not just close the tab. Ask: 1. Has this been profitable before? 2. Is the sales rank or Keepa chart stable enough to care? 3. Is there a reason to track it instead of deleting it? If yes, track it and add the brand to a sheet. What is one product or brand you almost ignored that might be worth tracking instead?