Newbie here, I am trying to apply for the Amazon Seller Account and i have a silly question, what email should i use, I have a personal email for my personal Amazon account. Should be different from the personal account? Thank you!

Hi everyone, I’m excited to be part of the community! I’m starting Amazon from scratch and looking forward to learning and growing with you all.🙂

A lot of beginners ask: “What’s the best category to sell in?” Beauty? Grocery? Toys? Clothing? Electronics? Home and kitchen? Honestly, the category matters less than people think. A bad lead in a “good” category is still a bad lead. And a boring product in a category nobody talks about can still be a great buy if the data is there. That is especially true on Amazon Canada. We have different retailers, different competition, different fees, different inventory depth, and different buy box behaviour than the U.S. So don’t just copy what American sellers are doing. Use categories as a starting point. Then let Keepa, profit, seller count, buy box history, and your actual sourcing data make the decision. Curious where everyone is at right now. What category are you spending the most time sourcing lately? And what part is giving you the most trouble?

Most of the time, it walks down. I was looking at a Keepa chart on a call and the lesson was simple. Seller count had tripled. One FBM seller was sitting there with a lot of stock, willing to drop the buy box by about a dollar. That is the kind of thing beginners miss. They see 17% ROI and think, "not perfect, but maybe still fine." But the real question is not just ROI today. It is: Is competition growing? Is there a seller with too much stock? Is the price stair-stepping down? Is Amazon in or out? Are FBA sellers actually holding the price, or is one aggressive seller dragging everyone down? On Amazon Canada, this matters even more because volume is smaller. One seller with too much inventory can change the whole listing for a bit. So before you buy, do this: Open the offers. Check stock counts if you can. Look for the downward staircase. Compare FBA vs FBM. Then decide if the profit is real or if you are about to buy into a price war. ROI is not the full decision. The buy box tells you the story. What is one Keepa chart or buy box pattern that still confuses you when you are sourcing?

I know beginners love the 30% ROI number. It feels clean. It feels safe. It feels like if the calculator says 30%, the product is automatically good. But from the repricing call, this is the part that matters more: Amazon is a churn game. How fast can you deploy capital, get a healthy return, and redeploy it again? A product at 50% ROI that barely sells can be worse than a product at 22% ROI that sells consistently. Especially in Canada, where the market is smaller and your cash can get stuck faster if you buy too deep on the wrong ASIN. The goal is not to win a screenshot. The goal is to make good buying decisions, keep inventory moving, and not let ego pricing trap your money in FBA for months. Quick way to check yourself: Before you buy, ask: 1. How often does this actually sell? 2. How many FBA sellers am I competing with? 3. Is the price stable or slowly stair-stepping down? 4. If I need to drop price by $2 to move it, is the deal still worth it? 5. Would I rather hold this for margin or sell it faster and recycle the cash? That last question matters a lot. Some ASINs are margin plays. Some ASINs are velocity plays. If you treat every product the same, your pricing gets messy fast. What do you usually care about more right now, higher ROI or faster sell-through?