⭐ CHALLENGE OF WEEK: “Using Storytelling to Sell Without Selling”

Hi Mamas,

This week’s challenge is a take-home assignment to work on over the holiday period. There is no pressure to launch now, sell, or show up perfectly. The goal is to build clarity and confidence through storytelling 😃

In our last Business Clinic, we talked about how pain points of our target audience and how stories help people connect, trust, and properly understand what you offer. We also discussed that you do not need to come up with brand-new stories from scratch. You can borrow inspiration from what has already worked for others, adapt storytelling frameworks shared in the clinic, or use your own experiences.

Before starting, please watch the recording of the most recent Business Clinic, where we walked through storytelling examples and frameworks.

🔥 THIS WEEK’S TASKS 🔥

Identify at least 2 Pain Points or Ultimate Desires of your Target Audience
Create 5 Stories That Speak to Your Audience

Your task is to identify a minimum of 2 pain points or heart desires of your target audience and create 5 short stories that speak directly to those needs, struggles, and desires of your specific target audience.

These stories will become your story bank to use later for content, captions, videos, or sales conversations.

Your five stories can focus on any of the following (feel free to come up with yours, these are just ideas:

• Why you started your business or side hustle

• A problem your audience is tired of dealing with

• A mistake your audience often makes

• A frustration you see repeatedly in your niche

• A before-and-after scenario

• A moment that made you realize there was a gap or need

• A client, customer, or hypothetical success story

• An objection your audience usually has

• A belief your audience needs to unlearn

• A viral story you’ve seen online that you can use as a background to your own story

You are not required to post these publicly yet. This exercise is about thinking, writing, and clarifying your message, not performance.

‼️ WHAT TO DO ‼️

Go to the Ask Any Questions Tab (you can also simply tap the below link)
Watch the recording of the Week 3 Business Clinic
Write out two pain points, struggles or desires of your target audience
Write out five short story ideas or summaries based on the prompts above
Post inside this challenge thread:

• Your target audience pain points/struggles/desires

• Your five story prompts or summaries

• One insight or realization you had while doing this exercise

‼️ DEADLINE: You have 3 weeks to complete this challenge. We are having our last Business Clinic for the year on the 21st December and it will be a Vision Board Writing Session for Next Year. Then we will resume with our first Business Clinic on January 17th

Use the holiday period to reflect and write without pressure.

Ask any questions here on Skool or via our Private Instagram Group Chat.

Drop “Story bank in progress” below to acknowledge this week’s challenge.

This exercise will make future content and selling feel much easier and more natural.

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