• Be real. This isn’t Instagram. You don’t need to filter anything — not your photos, not your questions, not your bad days. • No selling. This isn’t your MLM audience. No shilling supplements, programmes, or miracle cures. • Support ≠ medical advice. Share your experience. Don’t diagnose anyone. If someone needs a doctor, say so. • Show up. Post your wins, your struggles, your questions. The women who engage get the most out of this. • Respect the tiers. If someone’s on Foundation, don’t tell them to “just go heavier.” Everyone’s at a different stage and that’s the whole point. • Language matters. We don’t say “broken.” We say “changing” or “deconditioned.” Words shape how you see yourself. Break the rules, you’re out. Simple as