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Customers vs. Clients
A lot of people get this confused. I see people routinely refer to customers and clients as if they're they same and they're not. This is my short take: - A customer buys a product or service from you that works without you - A client buys your (or someone on your teams) time and you work with them People think they want to start an "AI agency" and they want clients but they do not realize the ability to scale a client based business is much harder and more expensive than "gurus" will tell you. Then they close some deals and realize they've created their self another J.O.B. and not a business. You're replacing time for money. A business that has customers is much easier to scale with hiring margins and less overhead. You're providing a solution that you spent your time on building. It doesn't trade your time for money. This is easier to scale. Neither business model is wrong or right, it's just wrong or right depending on what it is you actually want to do vs what it is you think it does. An example: My VIP has clients (we meet weekly and I'm trading time for money ) My Perfect ICM Builder has customers (we never speak and I'm not trading time for money) So let me ask you... Do you want customers or clients? Lemme' know below 👇
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Customers vs. Clients
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Resource for Hermes Agent
Hi Everyone, Nous just released v23 and now comes with a web based application no desktop install needed. You can get one @ nous portal and try it out for $5 the first month. Using the link below. I started my journey here with big ideas about bringing Hermes Knowledge and resources to the Skool. That idea is not dead, just delayed. The main issue is the deep knowledge needed to explain how Hermes works. I've been spending about 2 months deep into the Hermes world and I've built some pretty amazing stuff in my private lab cooking up some pretty mean brew. I'm going to bring it all here with videos built by that hermes lab. In the meantime if you are looking for some resources, the top of my list right now: https://hermeswatcher.com https://www.youtube.com/@TonbisAIGarage https://www.youtube.com/@Wanderloots If you sign up for an account here, you get $15 off your first month. No annual committment. Choose a model like Qwen 3.8 flash Qwen3.8 Flash in $0.15/1M / out $0.47/1M $15 off your first month. Choose $20 plan. Sign up here --> https://portal.nousresearch.com/r/jordan-shaw Under Cloud - Create an Agent - Start Agent - or hover over the agent instance and go to control panel dropdown and choose Open Hermes agent. That starts the hosted webapp (Don't choose Dashboard). Have Fun. https://hermeswatcher.com is a great place to begin if your a little hesitant of signing up right away. Now go build something. Jordan
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The 3 Laws & The Awareness Ladder
Just ended another VIP mastermind session and I wanted to share a resource in here with y'all. During the session we talked about the 3 laws of landed jobs, the customer awareness ladder, and what that looks like in a follow up sequence. The 3 laws are the 3 things just about every business gets wrong, this is your foot in the door to a conversation with a SMB owner (or what you need to look at to fix in your own business). The 3 laws are based off of huge studies from Harvard Business and the like. There are many other "laws" like time of day/days of the week to contact, etc, but I've narrowed it down to the 3 most important ones that drive the biggest impact with the least amount of implementation. The customer awareness ladder is your messaging that you use to fix the 3 laws. It's Eugene Schwartz's customer journey. I did not invent any of this, I've just synthesized and applied it to business over the last umpteen years, and in my experience, they're the biggest drivers in results that I've personally seen. For this example, the sequence was written out for a SMB lawn care company. The last part is just a short recap of the 7 step sales framework for phone sales. Steps 3 + the 3 ways on how to handle objections are unique to me and my experience. The ways to handle the objections are in my classroom. -> https://claude.ai/artifact/CmHszBL5scVLUXZ6LRwZTj Use this to help other businesses and get paid for it, or fix yer' own businesses messaging with it. Always got your back, RyMac P.S. If you want to get involved on weekly calls and work through your business issues with other business owners. You can do so through my 1 on 1 consulting here or take the more economical route and upgrade through Skool here. My DM's are always open if you want to make sure we're a fit to work together, there's a chance we're not but there is only 1 way to find out.
The 3 Laws & The Awareness Ladder
I forgot memory...
A short follow on for Hermes Agent, here is a copy of my rules for every agent I run. Copy it and feed it to your Hermes Agent, also I reccomend grabbing Jake van Clief's icm-architect skill found here -> https://github.com/RinDig/icm-architect This is how our ICM workspaces are organized on Hermes. Use it as your working standard whenever you build or reshape a workspace. THE GOAL A fresh agent with no chat history can find the job, the rules, the current state, the human gate and the next artifact from the files alone. WHERE THE STANDARD LIVES The canonical version is Jordan's ICM Workspace-Building Standard, in the LGIOS control plane at references/icm-workspace-standard/icm-workspace-standard.md. LGIOS holds it because LGIOS deploys every Hermes workspace. This prompt carries what you need from it. WHERE THE FILES LIVE, AND WHY THERE ARE TWO Each working folder carries a pair: - AGENTS.md is the router. It says what this folder is and points to CONTEXT.md. About five lines. - CONTEXT.md is the contract. It says how the work in this folder operates. The split follows from how Hermes loads context: - At session start, Hermes loads AGENTS.md from your working directory, /opt/data/workspaces. If the working directory is inside a git repo, it merges every AGENTS.md from the repo root down to that directory. - When a tool touches a subfolder inside the working directory, Hermes adds that folder's AGENTS.md to the tool result. - Hermes does not load CONTEXT.md on its own. AGENTS.md is the hook that gets it read. So the router stays short because it lands in context on first touch, and the detail waits in CONTEXT.md until the work is actually in that folder. The router points to the contract and leaves the detail there, so there is one copy to keep true. Hermes uses one project-context type, and the first with content wins: .hermes.md, then AGENTS.md, then CLAUDE.md, then .cursorrules. A .hermes.md in the working directory would shadow AGENTS.md, so the ICM pair runs on AGENTS.md.
Free Tool: A citation that exists isn't the same as a citation that's right
I built a small auditor that checks a marketing email against the CAN-SPAM rules and quotes the regulation for every finding. Every quote was verified, so I thought it was safe. The judges' feedback found the hole in one line: "a citation that resolves but points at the wrong thing is the exact failure this competition is hunting." My checker confirmed each quote existed somewhere in the reference files. It never checked that the quote sat under the section the finding cited. Cite the wrong section, keep the right words, and it still printed "quote verified". The rebuild checks each quote only inside the provision its citation names. Before writing any code, I committed eight questions taken from the feedback, so the test couldn't drift toward the answer. The original passes 2 of 8 and the rebuild passes 8 of 8. Those are questions I wrote myself, so the score isn't independent, and the repo says so. The results file also lists what's still weak. One check is a word list, and it gets "your account number is not needed" wrong because it can't read negation. I'd rather publish that than have someone find it. If you're running any AI step that cites a source (a policy, a contract, a style guide), the same hole is probably there. Checking that the words exist is the easy test. The useful one checks that they're where the citation says. Try it yourself: take one cited output, change only the section number, and run your check again. If it still passes, you're checking existence, not location. Question for the comments: what are you citing in your builds, and how do you check it? Free, MIT, nothing to sign up for: https://github.com/NFTYoginis/can-spam-auditor-rebuild
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Free Tool: A citation that exists isn't the same as a citation that's right
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