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Why Most New Travel Businesses Fail (and How to Avoid It)
Most new travel businesses fail for one reason: 👉 They stay in the “planning” stage forever. They tweak their logo. They change their colors. They redo their bio 12 times. But they never talk to a single potential traveler. I did this for ages! I think it was a stalling tactic out of fear of launching and getting crickets. But once I finally said okay just do it, start and tweak later, I got my first client within a couple days! I posted, and someone replied to me on Facebook and asked about Jordan, We planned something amazing and custom to her and she booked! It was my first $600 but it felt like $6 million. It was so exciting and definitely a confidence booster. After that it grew into something magical. Your business grows through conversations — not Canva. Most of my business actually comes from conversations in Social Media, connecting with people and really hearing what they need then providing that for them. Sure, aesthetic matters, BUT... They dont care what the colour of your title on your website is more than they care about the confidence in who they book with based on the conversation they have with you and the experience they know they will get. This is also how you learn. Learn what people really want or need and how to meet that need. What’s ONE thing you’ve been “planning” but not acting on?
The Simple 4-Step System to Get Your First Clients
Practical steps for beginners: If you’re brand new, here’s the easiest system to get your first travel clients: ✨ Step 1: Pick ONE destination ✨ Step 2: Create ONE clear offer ✨ Step 3: Share it with people you already know ✨ Step 4: Ask if they want more details Most people try to go wide. Success comes from going simple and specific. Check out the free starter course or the full course to dive deeper.
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Secret #2: You Don’t Need Thousands of Followers to Get Clients
One of the biggest myths about starting a travel business is that you need a huge audience to get bookings. ❌ You don’t need 10k Instagram followers. ❌ You don’t need to go viral. ❌ You don’t need to be a “travel influencer.” Here’s the truth: your first clients usually come from your own circle. 💡 Friends, family, coworkers, people you went to school with, your fitness class buddies, even friends-of-friends. 👉 Action Step for You: - Write a list of 20 people you already know who love to travel. - Reach out casually: “Hey, I’m organizing a small group trip to Jordan. Would you like me to send you details?” - Even if just 2–3 people say yes, you’ve got your first trip rolling. You don’t need a big audience—you just need to start with the right audience. ✨ Your turn: Drop a comment and tell us—do you think your first clients would come from your personal network, or are you hoping to find them online? (And if you’re ready to turn those first 6 people into a full travel business, check out the full course 😉)
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