My Name is Michael Johnson. I help 55+ solo travelers and singles go from overwhelmed and unsure to confident, connected, and ready for their next adventure through local meetups, curated trips, and my Skool community, One Step Away Travelers. My biggest challenge right now is building smooth funnels that move people from Facebook and Meetup into Skool without adding unnecessary complexity to my workflow.

Most new travel businesses fail for one reason: 👉 They stay in the “planning” stage forever. They tweak their logo. They change their colors. They redo their bio 12 times. But they never talk to a single potential traveler. I did this for ages! I think it was a stalling tactic out of fear of launching and getting crickets. But once I finally said okay just do it, start and tweak later, I got my first client within a couple days! I posted, and someone replied to me on Facebook and asked about Jordan, We planned something amazing and custom to her and she booked! It was my first $600 but it felt like $6 million. It was so exciting and definitely a confidence booster. After that it grew into something magical. Your business grows through conversations — not Canva. Most of my business actually comes from conversations in Social Media, connecting with people and really hearing what they need then providing that for them. Sure, aesthetic matters, BUT... They dont care what the colour of your title on your website is more than they care about the confidence in who they book with based on the conversation they have with you and the experience they know they will get. This is also how you learn. Learn what people really want or need and how to meet that need. What’s ONE thing you’ve been “planning” but not acting on?

Hey friends, I’m Natalie, and I’m so excited you’re here. A little about me → I started my travel business because I was obsessed with showing people the real, authentic side of travel. What started as sharing tips and leading small group trips has grown into a business that lets me work from anywhere, connect with amazing people, and create life-changing experiences. Now I want to help YOU do the same. 🙌 This community is here for: ✨ Aspiring travel entrepreneurs who want to turn passion into a real business ✨ Small operators ready to grow and get more consistent clients ✨ Anyone curious about leading group trips, building a travel offer, or just exploring what’s possible in this space This course will teach you how to: ✅ Validate your idea and dominate a niche (no more “just another travel business”). ✅ Design & Price Your offers and and how to start marketing them. ✅ Automate sales & marketing with chatbots, AI, and email funnels (save 10+ hours/week). ✅ Create Content and identify your content pillars and learn how to storytell for conversions. ✅ Scale sustainably while avoiding burnout (hello, work-life balance!). ✅ Future-proof against industry shifts (economic downturns, tech disruptions, climate changes). and more.... 👉 To kick things off, I’d love to hear from YOU: - Where are you joining from? 🌍 - What excites you most about starting a travel business? - What’s one thing you’d love to learn here? Let’s build something amazing together! -Natalie

I have updated the Free Starter Kit with all of its content and attachments ( worksheets, templates, etc) that will help you get started. You can now find it in the Classroom Section. Go take a look and let me know below that you got it :)

Ever wonder why some people’s posts instantly get comments, shares, and DMs… while others just fall flat? It’s not luck — it’s a structure. Here’s the simple 3-step formula you can steal for your travel biz posts: 1️⃣ Hook Start with something that grabs attention in the first 3 seconds. Examples: ✨ “Did you know you can travel for free if you bring 10 friends with you?” ✨ “Here’s why most new travel businesses fail in their first year…” 2️⃣ Value Give them a quick insight, tip, or resource they can use. Something that helps them right now. Ex: Break down one simple way to price a tour, or share a secret for finding your first clients. 3️⃣ CTA (Call-to-Action) Tell them exactly what to do next. Ex: “Drop a 🌍 if you’d love to lead your own group trip someday” or “DM me the word ‘TRAVEL’ and I’ll send you my free starter guide.” -------------- Let me know in the comments how you might revamp this to your own posts and business. ( See what I did there? Notice how this very post followed the same exact formula: Hook → Value → CTA?)