Why offer positioning is important when trying to get ai agency clients

As someone who’s been using cold email to get AI automation clients for a while now. The one thing I realised pretty quickly is that people don’t really care about your service.

Instead what they actually care about is their problem.

I used to position my AI automation offer around what it did, how it worked, the features, etc.

But even though everything sounded “good”, replies were still inconsistent because the messaging didn’t feel relevant to the person reading it.

Once I started positioning the offer around problems the client already cared about, everything changed. The conversations felt more natural and people instantly understood the value.

So I put together a quick breakdown of how I approach offer positioning now, so you don’t end up sending offers people don’t immediately connect with.

Here is the breakdown, hope it helps!

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